Excerpt from: Breckenridge, Keystone and Summit County Places, Events and Things
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| October 10, 2007 | | Overview of material covered by the Excellent Speakers | - 58.8 Million skier visits in the U.S. in 2005-2006 season - Up 3%
- Retail sales up 10%
- Lodging sales up 7-10%
- Colorado skier visits up 6%
- U.S. skier visits down 6.9% in 2006-2007 b/c of poor snow in West Coast Resorts, however, Colorado is up
- Real Estate is the driver in everything these days
- Saving a visitor's time is much more important than saving them money
- Parents are a victim to their kids who are overlooked with school, sports, etc
- Be really attentative to people aged 45-50. They are driving our economy. They are building wealth and also spending it in the economy
- Ages 50 and up now control 50% of all discretionary income and has 65% of Americas household worth
- 1% of households account for 35% of personal net worth
- Second homeowners-more apparent
- Lifestyle is the driver
- Investment rationale
- Rental income doesn't pencil appreciation
- Appreciation lives on for now
- Retirees-less apparent
- Boomers not going to rocking chairs
- Vision is permanent vacation
- Resort Retirement Communities
- Resorts changing to retirement communitites means more beds are going cold. The result is not enough beds for visitors
- Locals-early adapters who choose lifestyle over location
- Not all snow is the same- early snow is way more important
- Game of perception-snow perception is much more important than snow reality
- Consumers more and more acting in perception of global warming/storming. Checking temperatures before reserving is evident
- Reservations up 49% last 2 years, but revenues down 33%
- Airlines have 20% fewer seats than they did 2 years ago
- UA needs 135% load factor to be profitable
- Triple Bottom Line is the new tourism marketing mandate
- 1. Business
- 2. Community
- 3. Environment
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